Arek Estall - SEO Consultant

I'm an SEO and UX consultant working with companies who want to expand their search traffic and improve user experience. I particularly enjoy working with companies who have complex supply chains, technical challenges and specialist products. This has included in the past fabrication, manufacturing, professional services, construction, innovation and IT.I love getting to the bottom of the customer mindset, understanding their motivations and blockers and building all that knowledge into SEO strategies that drive the right kind of traffic. This produces strategies that take into account SEO, UX and marketing strategy. I don't believe there are many consultants who have this kind of breadth of skill and that's what makes me unique. ‍‍ Depending on your unique circumstances, I can work with you in a number of ways. There are three main categories of how I work with clients. Some choose a long-term consultancy approach, where I act as an extension of their team. Others prefer a one-off project with clear timelines and deliverables around a specific outcome. And a new product I'm working on is the one-off, light-touch service, to help clients who are looking for quick top-level advice.‍ I have developed tools and processes for every aspect of SEO and UX. My superpower is understanding complex businesses, markets and what makes a company different. I can quickly bring clear strategic insight that feels like I've always been an industry insider - while still bringing fresh perspectives.My approach has been developed in a career of fast-growth, pressured environments, walking the walk with my own business, and consulting for medium and large companies.From 2015-2021 I set up and ran a boutique digital marketing agency called All Trousers. We specialised in working with companies that were fast-growth orientated, and had a strong company culture of growth and care. We had 6 employees and around 6 regular contractors who formed part of our extended team. I sold the business and exited in 2021. ‍Prior to that I was head of marketing for a professional services firm Wolfestone. Digital marketing was pivotal to its rapid growth and winning multiple awards. I completed my CIM Postgrad in 2014, which is a really valuable qualification that enables a holistic and strategic view on SEO and UX that is rare in what I see as a very tactical industry in its present state.I now work with a handful of companies on a strategic consultancy basis, mostly £10m turnover and above, though I am able to adapt to smaller teams for the right clients.

Anna Bastek
5 Star
Arek has a lot of knowledge about SEO and has been very proactive creating a strategy and advising us on the best approach in the competitive b2b market. The rankings have been going up and we are getting more enquiries. Would not hesitate recommending him.
Tuesday 26th July 2022

David Davies
5 Star
We have worked with Arek for approximately 4 years and in that time we have taken, what was an almost impossible & dormant e-commerce site for industrial equipment, to one which now regularly appears on the first page of organic Google listings. When your much larger national competititors suddenly know who you are you’ve done a good job!
Saturday 9th July 2022

Ana Rico
5 Star
Very good service. We have been working with Arek for a few months have already seen a big jump in our rankings. Very pleasant to work with, responsive and professional. Highly recommended SEO Consultant.
Tuesday 26th July 2022

Dean Williams
5 Star
Arek has been a huge help in progressing our website and social media, with clear guidance and an action plan, which has been very successful. Outstanding service and support since has led to direct website leads.
Friday 8th July 2022